Is Your Digital Footprint Affecting Your Career?

In today’s digital age we leave a footprint everywhere.  In fact, according to internet security firm AVG, an average of 81% of children under the age of two already have a digital footprint; crazy right?  By the time you’re starting on the career ladder, your footprint could be pretty impressive.  Throw in an increasingly competitive jobs market and you may have a challenge on your hands.

Now we know that the way you present yourself at an interview can have a significant impact on your chances of successfully securing a new job, it’s common sense.  However, have you thought about how you present yourself online?  One survey revealed that 70% of employers check social networking sites to screen prospective employees immediately after receiving their job application, up from 60% last year.  So what can you do?

  • Stand out online (for the right reasons)

A survey from Jobvite revealed 95 of recruiters believe that the job market will remain or become more competitive which means If you don’t stand out online (for the right reasons), then your competition will. With 70%  of employers searching job applicants online, you want to be seen in a positive light.  However, negative content can be just as bad as no content with 57% of employers less likely to call you in for an interview if you’re a ghost online.  So make sure your Facebook profile is private and your LinkedIn is up to scratch.

  • Think about what you’re posting

Be aware that negative online behaviour can come back to bite you on the behind and think about whether what you’re posting is something you’d want a prospective new boss to see.  Take a look at things like your comments.  If an employer or a recruiter find rude or negative posts, especially if it’s about a previous employer, then this could affect your chances of securing an interview.  Worst case scenario, they find out after you’ve been offered the job and the offer is retracted.

  • Check your privacy

Facebook, Twitter and Instagram all have very secure privacy settings, but millions of users don’t bother adding any protection to their profiles, leaving them open to fraud, etc.  With a few simple clicks, your profile can be set to private, meaning only limited information about you can be viewed and, if users want to see more, they need to request to follow you.  The only social media profile you want visible to everyone is LinkedIn.

  • Be a stand out employee

Successful companies want stand out employees for many reasons, but in today’s digital world reputation damage is the number one risk concern.  A Deloitte study found 41% of companies experienced a loss of revenue as a result of negative damage to their reputation.  Companies invest a lot of money in reputation management.  It’s only natural they would do the same with potential employees.  By building a personal brand, you can open up a host of professional opportunities.

However, it’s not all bad news, with an estimated 68% of employers hiring a candidate because of something positive they saw about them online.  Putting in the effort now will be worth your while in the future.  However, if you are looking for a new role and you’re concerned about the lack of interviews lately, then I suggest you go and Google yourself; you never know, it could be your digital footprint.

So finally, remember to use some common sense when it comes to social media, it’s going to be there for a very long time!


Katie Duke, Marketing Manager

Boomerang Back Office

01925 235748