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Marketing Data Analyst

Posted 7 days ago by We Are Digital Bubble
Location London Job Type Full Time - Permanent
Salary Up to £28k Sector Admin/Secretarial, Digital Marketing, Marketing, Records Management
Reference MDA024

Our client is seeking a Marketing Data Analyst who understands data-driven marketing, and can link this activity to support a busy sales and marketing team.  Responsible for effectively sourcing, managing and manipulating the data and reports that underpin sales and marketing within this busy organisation.

SEO and SEM skills will also be highly valued, with the opportunity to use and grow expertise in this area to support our marketing team efforts moving forward.    

The key responsibilities of the Marketing Data Analyst role will include:

  • Analyse in-house and 3rd party data sources to support email marketing campaigns

  • Co-ordinate sales leads 

  • Maintain an accurate overview of use by sales

  • Create dashboards and reports within Microsoft Dynamics 365

  • Report on marketing/sales KPIs 

  • Track email campaign metrics

  • Evaluate data and provide narrative and recommendations for campaigns and website optimisation

  • Maintain and manage the contact data to ensure it is current and readily available for use by marketing and sales teams.

  • Support Business Development Consultants in account contact mapping 

  • Provide a range of regular and ad hoc reports on sales and marketing activity

  • Analyse sales data for Market VP and support preparation of data points for senior management reports

  • Work closely with sales and marketing teams to identify opportunities for new client acquisition 

 

The general responsibilities of the Marketing Data Analyst role will include:

 

  • A proactive, hands-on approach to supporting the data needs of the teams

  • Proactively build own knowledge in SEO/SEM to add to this skillset within the business

  • Attend all relevant sales and marketing meetings and contribute as required

Essential skills and abilities required or the Marketing Data Analyst role are:

  • Degree level or equivalent education

  • In-depth experience of Microsoft Dynamics 365 or a similar CRM system

  • Excellent Excel, PowerPoint and broader Microsoft Dynamics 365 skills

  • Internal customer focus

  • Written and verbal communication skills

  • Co-ordination/organisational skills

  • Strong interpersonal skills

  • Flexibility

  • Working well under pressure and to tight deadlines

  • High attention to detail

  • Ability to work alone or as part of a team

Essential knowledge required or the Marketing Data Analyst role are:

  • Good/expert knowledge of IT tools including Word, Excel, PowerPoint, MSD 365

  • Knowledge of business analytics within a marketing function

Desirable knowledge required or the Marketing Data Analyst role are:

  • Understanding of industry sectors/markets

  • Knowledge of GDPR legislation and being compliant in terms of management of data


Essential experience required or the Marketing Data Analyst role are:

  • Experience of working with varied and complex data sources to provide concise and accurate business information.

  • Experience of working to achieve agreed goals and targets. 

Desirable experience required or the Marketing Data Analyst role are:

  • Experience working with email marketing automation platforms such as HubSpot


Interested in this Marketing Data Analyst role?

Please click on the apply online button below.

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We Are Digital Bubble

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Digital Bubble is a boutique Recruitment Agency which specialises in the digital sphere. Placing ourselves in the heart of the digital landscape we provide talent within Digital Media, Social Media...

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Sector Specialisms: Advertising, Digital Marketing, Events, Graphic Design, IT, IT Sales, Marketing, Media, Project Management, PR/Public Relations, Sales, Web Content Management
Office Location: Little Abbey Barn, Abbey Fields, Faversham ME3 7HS
Phone Number: 0203 763 9466